This generation grew up in a time of rapid change, which gives them different priorities and expectations than previous generations.
In eight years, millenials will make up 75 percent of the U.S. workforce.
Millennials — those age 22 to 35 — are not only the largest living generation today but also became the workforce majority at the end of 2015. In just eight years, they will make up 75 percent of the American workforce.
This generation grew up in a time of rapid change, which gives them different priorities and expectations than previous generations. Their unique upbringing and subsequent values are reshaping our economy in almost every way possible. Think Uber, Fitbit, Airbnb, Etsy, Lululemon and Twitter. Successful companies that continue to adapt as the result of the millennial trend aren’t just changing the products they sell and how they sell them –- they also are changing their cultures.
A healthier generationWith the exception of family, millennials value health the most. In a recent study, 79 percent said family was important in their lives, followed by health and wellness at 53 percent, friends at 39 percent, spirituality at 31 percent and career at 27 percent.
Wellness is a daily, active pursuit for millennials. They are eating healthier and exercising more than previous generations. They smoke less. Almost half consider healthy eating a lifestyle choice as opposed to a goal-driven diet.
Technology has enabled greater access to wellness information and has put personal health monitoring into the palms of their hands. Millennials use apps and technology to stay healthy; and while they are earning less than older generations, they are spending more on health and fitness.
Millennials and career well-beingMost of today’s leaders inherited 20th century institutions, which are known for lack of agility and punching a time clock. Institutions where seniority and top-down management rules. Institutions that value profits over people.
Millennials often are criticized for their lack of loyalty or “job hopping,” but it is critical to note they leave their jobs for one key reason — they do not share these industrial-age values. They value education, higher purpose and collaboration across organizational ranks, and they want to be recognized and rewarded for their ideas and creative thinking.
Along with their prioritization of health and wellness, it isn’t a surprise that millennials expect work-life balance. They are more likely than other generations to view work-life balance — 41 percent — and not enough free time — 36 percent — as major career concerns. Only 29 percent of Gen Xers and 20 percent of baby boomers feel the same.
Leading today’s “wellness generation”As organizations develop strategies to attract, engage and retain millennials, here are a few tactics to consider:
Millennials are approaching wellness in a whole new way – theirs.
Many cultural factors contributed to the development and popularity of wellness as we know it today—or rather well-being. Many of these same factors are also responsible for shaping the consciousness of millennials. This generation stands to have as big or bigger of an impact on society as have baby boomers. This is due in part to its sheer number coupled with a striking shift in ideals compared to its predecessors.
While millennials are not leading an anti-establishmentarian movement like their 60’s counterparts, they are nonetheless forging a new path that is forever changing our world. The millennial approach to all things health is a prime example of this.
What is “health”?
A Goldman Sachs infographic shared results from Aetna’s 2013 “What’s Your Healthy Survey” about how different generations define “health.” Boomers and Gen X’ers placed a far higher value on not being ill and having an appropriate height/weight proportion in their view of what is healthy than did millennials. This group adopted a more balanced view of health in which simply not being sick did not constitute being well. For example, eating right, exercising and more rated much higher to millennials than to the others.
So, how exactly does the millennial view of health manifest itself in the lives of these young adults?
A new view
Millennials seem to be rejecting preventative care. Instead of going to the doctor, they seek out apps or online health sources like WebMD.com. If they are actually sick or in need of more, they favor retail-like or acute care clinics rather than the traditional medical group.2 They don’t develop an ongoing relationship with a personal physician but instead treat healthcare like any other commodity, even going so far as to challenge the cost of medical bills.
Millennials’ wallets open with caution with one exception – health and wellness.
What makes this so?Literally growing up with technology at their fingertips has taught millennials to expect convenience and easy access when it comes to comparing prices. Lower earnings and lessons from the recession have led them to adopt a conservative approach to personal finance. Their wallets open with caution with one exception—expenses perceived to contribute to their definition of health and wellness.
HIT Consultant cites new research from the Deep Focus Spring/Summer 2015 Cassandra Report: Body, Mind, Soul report regarding this. In the wellness arena, consumers between 18 and 34 are willing to spend almost one-fourth of their disposable income.4 This spending spree does not always come in the way of buying more “stuff” but spending heftily on targeted items from brands associated with a wellness lifestyle. Millennials are more apt to spend $100 on a pair of yoga pants at Lululemon then turn around and go to the gas station with the lowest price.
Millennials want control of their health.
On their terms Millennials want control of their health. They are not content to relinquish power of something so important to them to anyone else—even a doctor. They attribute their parents’ health problems to poor lifestyle choices and hold tight to the belief that they can and will make better choices. As a result, millennials expect to be healthier than their parents at 50, 60 and 70.
Is the millennial belief that they can truly be so in charge of their ultimate health and wellness a confidence to behold or an arrogance that could later be their downfall? As they age, will their view on the importance of healthcare change? Is it just too easy to be so cavalier about such things when you’re 25?
At some point, these questions don’t matter. Whatever millennials are doing, they are doing their way and everyone else just needs to get on board. Businesses across all industries must take note of what this pivotal consumer group is demanding and how it may change over time.
WebMD Health Services
The pain and stiffness of arthritis can be miserable for those that suffer from it and currently there is no cure for it. Fortunately, the lack of a cure does not mean that there is no solution for arthritis sufferers. There may be as many as 100 different reasons that arthritis symptoms appear so proper treatment must start with a proper diagnosis. A physician will often prescribe medications for arthritis symptoms that only offer short-term relief. For long-term relief, patients are increasingly starting to rely on physical therapy.
THE TYPES OF ARTHRITIS
Osteoarthritis is the most common type of arthritis. It is characterized by the breakdown of cartilage around the joints. This can develop from overuse, poor mechanics during activity, or injury. The primary rolls of cartilage are to lubricate joints and distribute forces. Without enough cartilage to carry out these roles, bones rub together creating pain. In severe cases, bone fragments can chip off and bone spurs can develop contributing to even more pain. The most common areas for osteoarthritis are the hands, hips, knees, and spine. Osteoarthritis sufferers often notice a decrease in flexibility, uncomfortable grinding sensation of bones rubbing together, unusual stiffness, and tenderness.
Rheumatoid Arthritis is an autoimmune disease (meaning the body attacks itself) in which the linings of the joint (synovial membrane) become inflamed. This inflammation is not only painful, but can lead deformities in the joints and even bone loss. Common characteristics of rheumatoid arthritis are swelling, tenderness, stiffness, and warmth of joint. Pain often worsens after rest. It generally impacts the hands, wrists, and feet. If untreated, it may progress to other areas of the body including the hips, knees, and shoulder area. The most common symptoms of rheumatoid arthritis are chronic exhaustion, continual fever, decreased appetite, and weight loss. Pain is often sporadic, occurring in flares. While the primary treatment is pharmacological intervention, physical therapy can help.
WHAT DOES A PHYSICAL THERAPIST DO?
Exercise: A tailored therapeutic exercise program can assist with strength and mobility. Research repeatedly shows improvements in short and long term pain and function with specific, high-intensity exercise. Weight-bearing activity and strengthening can improve joint lubrication resulting in reduction of pain. Your physical therapist will design a program addressing all areas of the body affecting your pain. If you suffer from knee pain, an exercise plan will address impairments at the ankle, hip, and low back which all contribute to proper knee mechanics and control. Exercise also focuses on proper mechanics and control during functional movements such as squatting, lifting, and carrying objects with minimal to no pain or difficulty
Manual therapy: PT Solutions’ physical therapists train in various manual therapy techniques that are utilized to decrease your pain and increase your mobility. Research states that joint and soft tissue mobilization are beneficial for patients suffering from arthritis.
Looking for relief from joint pain and stiffness? Our physical therapists can help. We use research-driven and holistic treatments to help you get fast relief, and to help you get your life back. Request an appointment today or visit us online and schedule your appointment 24/7 , 365 days a year .
Kenneth Mauck, MPT, MS , Manual Therapy Expert